Digital Marketing relies on great content. PR, SEO, Inbound Marketing Software, Internal Comms and Account Based Marketing (ABM) can all fall flat if your content is hit-and-miss. But all too often, the planning and production of that content is treated as an afterthought. Why jeopardise the success of your activity, when you can leave it to the specialists?
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The human connection – Love Island’s secret to success
Love Island fever has gripped the nation for the fourth year running, but what’s the secret to its success? The reality show featuring tanned, toned contestants fighting, friend-zoning and falling in love, broke ITV2 records [...]
How Reebok uses more than data to get to know their customers
If you don’t already know that understanding your target audience inside out is crucial - not only for the success of your business, but for your content marketing strategy too – I’d hazard a guess [...]
How Phillip Schofield shows brands how to stay relevant
Is it just me or has Phillip Schofield been around since the dawn of time? From his days hanging with Gordon the Gopher to his daily appearances on This Morning, the man’s appeared on TV [...]
Three-quarters of Brits think social media has a positive effect on their career
It’s never good to hear of another study that suggests too much social media is a bad thing; particularly in this office where a fair few of us spend a substantial portion of our week [...]
How to Build Your Employer Brand Using Social Media [Webinar]
A study by CAREEREALISM shows that 80% of job seekers will research an employer online before deciding whether to apply for a position. So, how strong is your employer brand? The concept of employers showcasing [...]
How Can Business Leaders Build Their Personal Online Brand? [White paper]
Business leaders are still inclined to keep their social media presence separate from their work. Nearly two-thirds (64%) of in-house marketing teams reported in 2017 that their CEO doesn’t have a ‘functioning social media profile’. [...]
Employer Branding 101
It's not just the world's first AI-driven robot citizen Sophia that's doing its best human impression. In this digital age, brands are also beginning to cultivate corporate personalities in a bid to positively converse and [...]
