Insights from our blog
Happy GDPR implementation day!!!
Happy GDPR implementation day… said no one ever. With my consumer hat on, the new data laws are great news as it means the end of email [...]
Content confessions – 9 top tips from our team
Content marketing might not be rocket science, but you certainly need experience and know-how to devise, refine and execute a killer strategy. It doesn’t help that the [...]
Kim Kardashian in hot water over ‘irresponsible’ influencer post
Kim Kardashian is certainly no stranger to courting controversy – remember how she ‘broke the Internet’ with her notorious Paper magazine shoot? However, last week she may [...]
Positivity versus perfection – is your content changing with the times?
For a long time, marketing has been based on the idealisation of reality. The perfect body, the perfect two-point-four children and the perfect house with a white picket fence are just a few of the [...]
How to Build Your Employer Brand Using Social Media [Webinar]
A study by CAREEREALISM shows that 80% of job seekers will research an employer online before deciding whether to apply for a position. So, how strong is your employer brand? The concept of employers showcasing [...]
How Can Business Leaders Build Their Personal Online Brand? [White paper]
Business leaders are still inclined to keep their social media presence separate from their work. Nearly two-thirds (64%) of in-house marketing teams reported in 2017 that their CEO doesn’t have a ‘functioning social media profile’. [...]
Employer Branding 101
It's not just the world's first AI-driven robot citizen Sophia that's doing its best human impression. In this digital age, brands are also beginning to cultivate corporate personalities in a bid to positively converse and [...]
