Digital Marketing relies on great content. PR, SEO, Inbound Marketing Software, Internal Comms and Account Based Marketing (ABM) can all fall flat if your content is hit-and-miss. But all too often, the planning and production of that content is treated as an afterthought. Why jeopardise the success of your activity, when you can leave it to the specialists?
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Welcome to the world of micro-influencers
As you may have noticed from our teasing Instagram posts, we have been working on a little project. The moment is finally here! We’re extremely excited to finally be able to lift the lid and [...]
Micro-influencer marketing: the end of celebrity endorsements?
In the marketing world, bigger was once considered better. The greater the audience, the greater brand impact. With their mass appeal, celebrities became the Holy Grail for marketing campaign success and brands would throw money [...]
Why your brand needs to keep pace with the times
The times they are a changin’. Today’s digital world is said to be evolving quicker than the Industrial Revolution. Brands are constantly being told of the importance of keeping pace or risk falling behind their [...]
4 ways to create a stand out Instagram Story
Hello there, silent watchers! Oh sorry, maybe that’s just me… I am, of course, strictly talking about Instagram Stories, the feature that has replaced YouTube for me, in terms of falling down the rabbit hole [...]
Micro-influencer marketing: the end of celebrity endorsements?
In the marketing world, bigger was once considered better. The greater the audience, the greater brand impact. With their mass appeal, celebrities became the Holy Grail for marketing campaign success and brands would throw money [...]
How to Build Your Employer Brand Using Social Media [Webinar]
A study by CAREEREALISM shows that 80% of job seekers will research an employer online before deciding whether to apply for a position. So, how strong is your employer brand? The concept of employers showcasing [...]
How Can Business Leaders Build Their Personal Online Brand? [White paper]
Business leaders are still inclined to keep their social media presence separate from their work. Nearly two-thirds (64%) of in-house marketing teams reported in 2017 that their CEO doesn’t have a ‘functioning social media profile’. [...]
Employer Branding 101
It's not just the world's first AI-driven robot citizen Sophia that's doing its best human impression. In this digital age, brands are also beginning to cultivate corporate personalities in a bid to positively converse and [...]
