Insights from our blog
More than 50% of businesses rely on content marketing to engage their audience
Those in content marketing understand that there’s something that counts a whole lot more than boasting huge numbers of followers on your account; it’s how engaged those followers are that really matters. With 53% of businesses [...]
Was shutting down social media accounts a smart move for Wetherspoons?
The people of Britain have a special place in their hearts for a good old-fashioned Wetherspoons pub. So, it came as no surprise that the brand boasted a hefty 44,000 followers on Twitter, 100,000 followers [...]
13 of our top content marketing tips for Friday 13th
It’s Friday the 13th and time to ask yourself the immortal question: do you feel lucky... punk? If the answer is a categorical NO because your content marketing strategy is floundering, sputtering and begging to [...]
How SMEs are using social media to gain local support
If you’re an SME and looking to make your mark in your local area, social media could be the key. Smart tactics on Instagram, Twitter and Facebook are turning the fortunes of savvy SMEs, helping [...]
How to Build Your Employer Brand Using Social Media [Webinar]
A study by CAREEREALISM shows that 80% of job seekers will research an employer online before deciding whether to apply for a position. So, how strong is your employer brand? The concept of employers showcasing [...]
How Can Business Leaders Build Their Personal Online Brand? [White paper]
Business leaders are still inclined to keep their social media presence separate from their work. Nearly two-thirds (64%) of in-house marketing teams reported in 2017 that their CEO doesn’t have a ‘functioning social media profile’. [...]
Employer Branding 101
It's not just the world's first AI-driven robot citizen Sophia that's doing its best human impression. In this digital age, brands are also beginning to cultivate corporate personalities in a bid to positively converse and [...]
