Insights from our blog
Kim Kardashian in hot water over ‘irresponsible’ influencer post
Kim Kardashian is certainly no stranger to courting controversy – remember how she ‘broke the Internet’ with her notorious Paper magazine shoot? However, last week she may [...]
Positivity versus perfection – is your content changing with the times?
For a long time, marketing has been based on the idealisation of reality. The perfect body, the perfect two-point-four children and the perfect house with a white picket fence are just a few of the [...]
The rise of the micro-influencer – why size doesn’t always matter
While influencer marketing may have been the trendiest trend of 2017 with brands falling over themselves to align with influencers that boast impressive numbers of followers, this year’s rise of micro-influencers has proved the old adage [...]
What’s the best day to send out marketing emails?
A new study by SmartFocus has analysed over a billion email marketing messages sent by major retailers and revealed the most effective days for brands to send out emails. If you’re looking to boost engagement and [...]
How to Build Your Employer Brand Using Social Media [Webinar]
A study by CAREEREALISM shows that 80% of job seekers will research an employer online before deciding whether to apply for a position. So, how strong is your employer brand? The concept of employers showcasing [...]
How Can Business Leaders Build Their Personal Online Brand? [White paper]
Business leaders are still inclined to keep their social media presence separate from their work. Nearly two-thirds (64%) of in-house marketing teams reported in 2017 that their CEO doesn’t have a ‘functioning social media profile’. [...]
Employer Branding 101
It's not just the world's first AI-driven robot citizen Sophia that's doing its best human impression. In this digital age, brands are also beginning to cultivate corporate personalities in a bid to positively converse and [...]
