Business leaders are still inclined to keep their social media presence separate from their work. Nearly two-thirds (64%) of in-house marketing teams reported in 2017 that their CEO doesn’t have a ‘functioning social media profile’. In other words, they aren’t using social media to bring tangible business benefits.

In our white paper, we look at what’s holding leaders back from establishing an online presence, what benefits it can bring to the business, and how to go about it.


M2 Personal Brand Building for Business Leaders