Facebook Launches Trending Topics Feature

According to a post I read on Search Engine Watch over the weekend, Facebook users will now be informed of news and trending topics via a new feature that the social network has started rolling out.

Facebook´s news stream page will now include a new trending box on the top right side with topics and links to popular stories on the network. When users click on the links to the stories, they will see other people´s comments on them, as well as the number of comments, shares and likes for each of the stories.

The feature is personalised, but users will also be able to see other trending topics across Facebook. Its purpose? To encourage people to discuss interesting issues.

It´s initially being launched in the UK, the US, Canada, India and Australia, and could be introduced in other countries further down the line. Users who already see the feature active have said the news in the trending topics is mainly focused on celebrities and sports events.

It´s unclear how Facebook will organise the stories and headlines, but it is possible that some sites could pay in order for their links to be featured prominently.

Twitter already offers a similar feature where it publishes breaking news, sometimes even before CNN and Google News.

However, according to Search Engine Watch, the feature on Facebook is unlikely to be used as a source of breaking news information; users will just look at it when they happen to be on the network rather than turning to the site to find out the latest world news.

What is your favourite way of finding out information? Many industry professionals turn to other specific sector blogs or news feeds to look for related news and articles. This means it´s more important than ever to ensure your website´s content is relevant, frequently-updated and engaging. Finding time to produce this content, however, is another matter altogether. That´s where M2 Bespoke can help. We are a team of content specialists who produce a variety of sector-related content. Why not give us a call today to learn more about our services?

Image: 1000words/Shutterstock.com

By |2014-01-21T07:22:02+00:0021st, January 2014|Social Media, Uncategorized|