Over the past few years, blogs have become a must for businesses – just as websites became a necessity a few years ago. Having a corporate blog has many advantages, but I believe the SEO opportunities it creates is the main one.
As SEO has developed and become all-encompassing, the boundaries between content marketing, blogging and social media have blurred to merge into one SEO area. This means that if businesses post relevant and informational blog posts focusing on industry-specific topics, they are most likely covering important keywords that help the web page rank better. Enticing, related topics are likely to be keyword-rich, without even trying! As a result, users are more likely to find the page and visit it.
As brands publish quality content regularly, they are going to collect a pool of topics and content that will also help them establish content authority, Business 2 Community explains. This can be extremely useful in the digital world we live in, because customers are increasingly looking for information on social media and online in general. To reach them, businesses should combine social sites activity with blog posts, giving their potential customers the answers they need, instead of showcasing the products they provide.
The main goal for brands when posting on their blog or social media is to establish relations and drive engagement, so that users can act as brand ambassadors. However, businesses should know that this does not happen overnight. It takes constant effort and creativity, but the benefits of doing it right are great, the website adds.
All of our clients know how important blog content is, but they simply don´t have the time or resources to do it themselves. That´s what we do here at M2 Bespoke; we are online content generation specialists and write content for a variety of sectors. Interested? Call our friendly team today to find out more about our services.
By Ben Hollom