Why influencer marketing matters
It’s no secret that the face of marketing is changing thanks to the rise of influencers. But influencers have grown, and their followers are no longer as market-specific as they were.
Micro-influencers reach a more niche audience. And this is why they’re so powerful - they might not have as many followers as the big macro-influencers, but the followers they do have are more engaged. The content created by micro-influencers is perceived as more authentic making them a trusted source of information and inspiration.
Build long-lasting ambassadors
One of the biggest misconceptions about influencer marketing is that it involves a one-off engagement. This is where many brands get it wrong. To truly reap the power of micro-influencers, you need to create long-term relationships.
In order to create authentic content that really resonates with your target audience, there needs to be an emotional attachment, and you can’t achieve this through a one-time conversation.
We can do the hard work for you...
How do you go about finding the perfect micro-influencer for your brand? Where do you even start to look?
We can work with you to uncover social talent or use our pool of managed influencers to provide you with the perfect partnership.
We can access influencers worldwide, segmented by gender, age and interests, rated on their social influence and quality.
Why we're different
- We only work with micro-influencers who already have highly engaged audiences, giving you better value for your money
- We can manage all aspects of the process
- We liaise with brands and influencers to make sure that everyone is happy with the final output
- We provide real-time analytics and detailed reporting
How does it work?
We’ll work with you to identify what a good influencer looks like for your brand and plan the type of content you’d like to see them sharing.
We’ll then identify influencers with an audience that aligns well with your objectives, before reaching out to them with a campaign brief.
We’ll manage the whole process from outreach and briefing to payments, measurement, and reporting.
What does it cost?
We charge a set-up fee for each campaign which would be dependant on the size of the project and then 15% of the campaign budget on a monthly basis.
We provide deeper measurement of your campaigns beyond just likes and comments
Insights from our blog
Often, business leaders feel the need to manufacture an online persona that isn’t truly reflective of their authentic selves. It might be borne out of insecurity or wanting to create the ‘right impression’ on their [...]
Call us crazy, but we love a good brainstorm to kickstart the day. And these “idea showers” – as we like to call them – prove that when it comes to content creation, one single [...]
If there’s one brand that’s desperately wishing for the hype around Netflix’s Fyre documentary to be extinguished once and for all, it’s Evian. If the current thought in your head is one of refreshing mineral [...]
“Have you heard about the egg?” my colleague asked the second I stepped into the office the other morning. My first thought: she was trying to crack (sorry) a joke, so naturally, I paused for [...]