Why influencer marketing matters
It’s no secret that the face of marketing is changing thanks to the rise of influencers. But influencers have grown, and their followers are no longer as market-specific as they were.
Micro-influencers reach a more niche audience. And this is why they’re so powerful - they might not have as many followers as the big macro-influencers, but the followers they do have are more engaged. The content created by micro-influencers is perceived as more authentic making them a trusted source of information and inspiration.
Build long-lasting ambassadors
One of the biggest misconceptions about influencer marketing is that it involves a one-off engagement. This is where many brands get it wrong. To truly reap the power of micro-influencers, you need to create long-term relationships.
In order to create authentic content that really resonates with your target audience, there needs to be an emotional attachment, and you can’t achieve this through a one-time conversation.
We can do the hard work for you...
How do you go about finding the perfect micro-influencer for your brand? Where do you even start to look?
We can work with you to uncover social talent or use our pool of managed influencers to provide you with the perfect partnership.
We can access influencers worldwide, segmented by gender, age and interests, rated on their social influence and quality.
Why we're different
- We only work with micro-influencers who already have highly engaged audiences, giving you better value for your money
- We can manage all aspects of the process
- We liaise with brands and influencers to make sure that everyone is happy with the final output
- We provide real-time analytics and detailed reporting
How does it work?
We’ll work with you to identify what a good influencer looks like for your brand and plan the type of content you’d like to see them sharing.
We’ll then identify influencers with an audience that aligns well with your objectives, before reaching out to them with a campaign brief.
We’ll manage the whole process from outreach and briefing to payments, measurement, and reporting.
What does it cost?
We charge a set-up fee for each campaign which would be dependant on the size of the project and then 15% of the campaign budget on a monthly basis.
We provide deeper measurement of your campaigns beyond just likes and comments
Insights from our blog
These are trying times for most of us at the moment. A few businesses continue to operate as they were before the pandemic struck, while the rest batten down the hatches. That involves things like [...]
Unsure where to begin when it comes to personal branding? Consider it nothing more than a gainless vanity project? It’s not as daunting as you might think and is well worth the investment – in [...]