A good graphic is the perfect blend of eye-catching design and well-written copy. They have the ability to take complex data and showcase it in a visually compelling way – ideal for an age where busy users like to scan content and absorb only the vital information.
They say a picture tells a thousand words, so images combined with concise data means an infographic can really pack a punch, and is more likely to be shared via social media.
Infographics are liked and shared on social media 3X more than any other type of content (Massplanner)
It’s common sense, really; for example, if you have an article that runs through extensive steps and stages or is crammed full of heavy statistics and percentages, an infographic is the ideal way of conveying this information in a clear, digestible way.
People following directions with text and illustrations do 323% better than people following directions without illustrations (E T R & D)
With many years’ experience under our belt, we can tell you when we think a topic would be supported by a visually appealing infographic.
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