STRATEGY AND PLANNING
The aim of any content strategy should be to develop a vision that captures your objectives, before delivering a practical, sustainable plan that will meet these goals. But sometimes the hardest thing is working out where to start. We can work with you to deliver a well-researched, sustainable content plan that meets your objectives.
We can support you through the entire journey, or you can use us to support the efforts of your own team wherever we’re needed. Generally speaking, a good strategy will be based on a thorough ‘discovery’ phase, before a sustainable plan, which ticks all the boxes, can be devised.
Planning & Production
Once the overarching strategy is in place, the easy bit is producing the content, right? If only…
There’s more to producing a white paper than copywriting, and delivering an infographic takes more than design skills. Firstly there’s the ideation process and agreeing a brief before work can start. Research will be needed, which could involve coordinating interviews with subject matter experts. The process of feedback, amends, and version control also needs managing.
Our content managers come from editorial backgrounds and can help you through the whole process, reducing the impact on your time (and your stress levels).
To what extent they manage the content production process depends on you.
For some clients, we are simply there to help them scale-up their production. For others, we’re a vital part of their team from start to finish, working behind the scenes to help keep the cogs turning.
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